Hopefully at some point, your website is going to get a lot of traffic. Yay, you've reached your goal of getting good traffic, but it is soon followed by issues with performance and load. I like to call these the growing pains of a website. So as a web developer, I suddenly have the epiphany of "Hey, I need to scale my website!" What follows next is the biggest mistake a web developer can make: They start looking at articles on how Google scales, or maybe how Facebook manages all of their traffic. This is a mistake! To be brutally honest, you are not Google. You are not Facebook. You are not Twitter. You are a website that receives less than 0.000001% of the traffic that some of the major websites receive.

He includes a "reality check" of the setup behind a popular social site, StackExchange, with comments from their own post about their infrastructure. He talks about things included in a move to "middle-scale" like adding caching, performance tweaking, moving to a multiple server model and using replication.