So as you might or might not have noticed yet, PHPBenelux is organizing a new contest in collaboration with Microsoft: The PHP on Azure contest. The idea is simple: Build an application in PHP that runs on the Windows Azure platform. I think it's a great idea to participate, let me try to tell you why.

He suggests a few reasons including that you'd get to work with cool new technologies (well, the 99% of you out there that don't host on Azure), you have the chance to win some great prizes and, of course, to have fun in the process. Development's great, but if you're not going to enjoy it, there's not much of a reason to try.