News Feed
Sections




News Archive
Looking for more information on how to do PHP the right way? Check out PHP: The Right Way

Brandon Savage's Blog:
Marketing for PHP Developers
April 01, 2009 @ 09:34:16

Brandon Savage has a new look at an old problem in the PHP community - the importance of a developers' understanding of marketing in applications.

Technical people seem particularly bad at marketing effectively. I think this is because we're fact-oriented, focused on the features and neat ideas our products include. We'll spend pages and pages talking about the cool things that our tool or application can do. And then we'll wonder why our client didn't buy it. Why do we do this? Because we forget that marketing isn't about features it's about meeting needs.

He points to the hierarchy of needs as an example of what really has to be considered when developing software. The further down the pyramid you and your software can go, the more effective your marketing can be. An application can do everything under the sun, but if it doesn't do what the customer wants, it'll be tossed aside.

0 comments voice your opinion now!
marketing developer need want pyramid hierarchy


blog comments powered by Disqus

Similar Posts

Cal Evans' Blog: Six ways to be a better client for your developer - Point 8

Symfony Blog: Plugin Developers Day This Saturday!

Job Posting: Cyber Switching, Inc Seeks PHP Developer (San Jose, CA)

Cal Evans' Blog: Six ways to be a better client for your developer - Point 3

PHPClasses.org: India will become number 1 source of PHP developers soon


Community Events





Don't see your event here?
Let us know!


api package unittest release interview update bugfix opinion framework zendserver series community library language introduction symfony deployment laravel version podcast

All content copyright, 2014 PHPDeveloper.org :: info@phpdeveloper.org - Powered by the Solar PHP Framework