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SitePoint Business & Marketing Blog:
Do You Need an API?
Jan 14, 2015 @ 11:05:32

In a new post to the SitePoint Business & Marketing blog Chris Ward asks an interesting question that applies to both the business side and development: do you need an API?.

API stands for ‘Application Programming Interface’ and as the name implies, creating one is a technical process. This article will talk very little about how to create an API as there are a myriad of methods to undertake that. This article aims to focus on the business side of APIs and supply advice for non-technical folk. [...] You may be a forward thinking individual inside of an organizational structure that doesn’t share your views. How can you convince others around you that having an API may be good for your business?

He talks about three of the main kinds of organizations out there that usually have APIs including government, civic and science organizations and most other online services that integrate them into their core services. He also tries to help you answer the question for your own organization by listing some of the positives it can provide as well as some of the negatives that could balance them out. He ends the post with one final recommendation if you do choose to implement an API: "Don't reinvent the wheel".

tagged: api need question positive negative business marketing

Link: http://www.sitepoint.com/do-you-need-an-api/