On the Zend Developer Zone, Cal Evans got a chance to site down and talk with Dan Gisolfi, a "Certified IBM Executive IT Architect" and talk about IBM the company, PHP, the Zend Framrwork, and the latest offering from IBM - QEDWiki.

When people mention IBM, the most common mental picture is huge corporate IT. (that and Avery Books starring back at me from my TV demanding to know where the flying cars are) Their reputation for large IT projects borders on legendary. So prevalent is this mental picture that many people lose sight of the fact that IBM has been quietly innovating for the past 20 years.

I was recently blessed with the opportunity to slip below the blue veneer. It was far from the corporate cube farm mentality I expected. What I found was interesting, it was fresh; yes, I'll say it, it was innovative.

They talk mostly about the QEDWiki technology - an interface to web applications (which can use PHP) to be a "mashup enabler" for developers. They cover what it is and how it'll help the web in general, and include a mention of IBM's demo site for the project (for a fictional hardware store).