In a moment of divine inspiration (well, at least a thought that passed through his head at the bus stop), Lukas Smith has thought up and is proposing a group to help promote and advocate PHP, one he calls emPHPower.

emPHPower should be a mediator between various (potential) participants in the PHP world. As such emPHPower could serve as a mediator between the PHP.net developers and its user base, between corporations and PHP.net, between corporations and grass roots organizers etc. [...] There are is fundamental concept that I see in this vision: emPHPower is a mediator and catalyst that empowers members of the community to follow their own ideas.

He talks more about the actual "doing" of his ideas and mentions things like the project's budget and where it would come from - the possibility of member fees (based somehow on cost of living).