In a new post to her site Francesca Krihely starts looking at the developer experience - how developers relate to your service and product and what kinds of things you need to be doing to help engage them.
I had a great brainstorm a few weeks back with the members of the Developer Evangelists meetup on the topic of the User Journey, or as I’ll call it now, the Developer Experience. The main problem we wanted to solve was how we convert new users into experts or awesoms users. In many ways, a Community Manager and/or Developer Evangelist is responsible for driving user adoption and making users successful, so this is a topic near and dear to all of our hearts. I walked away with three key things that help improve the developer experience: Great Product, Great Support and Empowerment.
This post talks about the first point - the "great product" - and notes that, if the product isn't useful and enjoyable to use, even developers won't bother with it. She also talks some about the need for quality documentation and how it can be seen as a sort of "marketing" to developers.
Work on making your product fit for an awesome developer experience. If you build it, they will come.