In a new post to his MSDN blog today Brian Swan looks at combining PHP with Silverlight to make it simpler to embed streaming content into your sites.
I'd planned on diving into the Embedding Silverlight in PHP project, but what I found is that there have been some changes in Microsoft technologies since the release of that project that make it even easier to embed Silverlight in PHP applications. So I'll stick to the spirit of my promise if not to the letter of it.
He shows how to set up some storage (a blob) on the Windows Azure service as a place to keep the video you're going to stream. When you set it up you'll create a public service name and get an access key that you can use when accessing the videos. He includes an example of the upload process and how, based on the information for each video, you can use this project to pull video directly from this data store.