In a new blog entry, Richard Thomas shares some of his opinions on a problem he's noticed in the area of IT with companies not realizing one thing - the cost of living differences.

So you got companies like Yahoo, PriceGrabber, IBM and others trying to hire and at some points almost begging for people to apply they are sure to have something to offer right? Move to the silicon valley and if your a good programmer you can make $65-90K a year easy so it makes sense doesn't it?

In his opinion this is one of the major barriers that faces companies - not being able to attract developers with offers that make sense for the area. They flash large numbers at them, hoping that they'll accept only to find that they can't live quite how they expect.