News Feed
Sections




News Archive
Looking for more information on how to do PHP the right way? Check out PHP: The Right Way

NETTUTS.com:
An Introduction to Split Testing in WordPress
August 18, 2010 @ 12:56:55

On NETTUTS.com today there's a new tutorial showing you how to create a split testing environment in your WordPress installation with the help of the Google Website Optimizer plugin.

Split testing is a way to experiment with a live site and find which headlines and text are the most effective. Amazon uses split testing to determine which versions of their site convert customers better. We'll use WordPress and Google's Website Optimizer to test two different headlines, and find which works best at capturing customer emails.

They walk you through their six step process to help you create the pages for testing, install the Google plugin and use the Web Optimizer tool to keep track of the results of your testing.

0 comments voice your opinion now!
wordpress split testing google website optimizer


blog comments powered by Disqus

Similar Posts

Engine Yard: Cloud Out Loud Podcast - S02E11: Laura Beth Denker

DevShed: Standards-compliant Link Targets with Wordpress

Mike Bernat's Blog: The Problem with Wordpress and Drupal

Sandro Groganz's Blog: Syntax Highlighting & Migrating Permalinks in WordPress

Sebastian Göttschkes' Blog: Testclasses for symfony2


Community Events





Don't see your event here?
Let us know!


bugfix api interview series wordpress language podcast application configure install threedevsandamaybe introduction unittest developer list library community laravel release code

All content copyright, 2014 PHPDeveloper.org :: info@phpdeveloper.org - Powered by the Solar PHP Framework