Cal Evans has posted another in his series looking at the right things to do when writing job posts and trying to attract developers for your company. In his previous posts he's talked about building a good team and getting the jobs page right. In his latest post he talks about a secret to writing the post itself: keeping it simple.
Is your company trying to hire a developer? Are you a recruiter responsible for helping your client hire a PHP developer? Do you have a job post out on the net? Get this one thing right and you'll find your PHP developer. Yes, that's the entire secret; keep it simple. Make it easy for us to scan, easy for us to understand, easy for us to figure out how to apply.
He includes a few points to follow to help guide you into the "keep it simple" approach including avoiding "semantically null terms" and listing the minimum skills for the job, not everything you could possibly need.