In a new post to his site Luis Atencio talks some about one of the things many development groups strive for but have a hard time achieving - continuous delivery of their application.

In the rapid changing software world of today, companies and individuals have come up with many methods in order to minimize the time to market gap, i.e the time it takes for your idea to materialize in production. Specially in the very competitive world of mobile and web applications. [...] We want our Operations team to be able to deploy correct and tested code in a manner that is automated and not stressful. [...] However, there is a down side to this: while it is important to beat the market and be innovative, it is also equally important to do this with a process that allows you to have a reliable product release.

He introduces the concepts behind "continuous delivery" and includes an illustration of how the flow would commonly work. He also mentions some benefits to implementing this into your project's flow including easy auditing and versioning, quicker deployments and the creation of a simplified, unified deployment system across platforms/environments. It's not without its challenges, though, so there's a bit of discussion about those as well.