Cal Evans, in a search to help make the marketing efforts for some of his products easier, has kicked off a series showing how to install and configure the PHP-based Mautic marketing automation platform.

Those that know me know that I have an obsession with marketing. I mean I’m no good at it, but the topic fascinates me. Almost all of the podcasts I listen to on a regular basis are marketing related. One topic in particular that interests me is “Marketing Automation”. Marketing Automation covers a huge swath of topics and since I am not an expert at the, I won’t attempt to explain them.

[...] Because I am interested in Marketing Automation and want to start applying the techniques in the projects I run. I started looking around for vendors who could provide these services. What I found is that most SaaS vendors assume that everybody who wants to use their software has deep pockets.

Without these "deep pockets" (pricey services) at his disposal, Cal looked for other options and found the self-hosted Mautic instead. He starts with a definition of his requirements including that it should be Open Source, that it should integrate with WordPress and he can contribute back to the project. He ends the post by outlining his planned platform using Mautic, WordPress, Mailgun, Mailchimp and Ditigal Ocean.