Recently Cal Evans took an informal survey of fellow Twitter users and asked them what they thought was most important to see in a job ad for a developer position. In this new post he shares some of the results and responses to the question (with a surprising range of answers).

In my book “Culture of Respect” I have a section on writing job ads that will attract developers. I am in the process of revising that chapter, so I thought I would ask the people who actually read the job ads what they look for. The results weren’t that surprising to me. Having read a lot of job ads though, I am guessing that the results will be surprising to some managers out there.

He's embedded the tweets themselves in the post (straight from the horse's mouth, so to speak). Responses touch on subjects like:

• salary requirements
• clear definition of duties
• less "buzz words"
• well-defined list of technologies they'll be working with

The results are interesting and a definite must read for anyone coming up with job postings for open developer roles in your company.

Continuing on from the first part of their tutorial series about creating a simple ad tracker for your web application, Developer Drive is back with part two, a more in-depth look at the actual object design and code.

In our last PHP Ad Tracker lesson, we constructed the database tables for our ad banner application. Now we are ready to construct the data object that will hold the variables and functions that will display, add, edit and delete the data in those tables.

They cover each of the variables they'll be using with a summary of what they're used for as well as the various functions to be defined and what they'll return. Following this, they get into the actual development - creating an "ads" class and defining the methods to get the current ad count, get the number of clients and pull the actual client/ad data.

On Developer Drive today there's a new post (the first in a series) from Gerald Hanks about building an ad tracker in PHP. In this first part he sets up some of the background - the database that will hold the tracker information.

Banner ads for services related to the web site owner’s industry allow customers to view products that tie into the site owner’s core business. In exchange, the web site owner can charge the banner ad owner for every impression (banner ad appearance) or click-through (when a user clicks the banner ad). In order to build a banner ad management system, we must first create the database tables that will hold the ad information, the client data and the activity schedule for each ad.

He includes the SQL you'll need to create a few tables - the tracking table for the ads themselves (their metadata), the clients table to handle the groups wanting the ads and the activity table to track views and click-throughs.

Smashing Magazine has a few helpful RSS tips and tricks for WordPress users out there:

Let's take a look at 10 useful, yet rather unknown RSS-tricks for WordPress. Each section of the article presents a problem, suggests a solution and provides you with an explanation of the solution, so that you can not just solve some of your RSS-related problems but also understand what you are actually doing.

Here's their list:

• Control When Your Posts are Available via RSS
• Redirecting WordPress Feeds to FeedBurner Feeds
• Insert Ads (or Anything Else) in Your RSS Feed
• Format Your Images for Feed Readers
• Provide Your Readers with a Feed for Each Post
• Exclude Categories from Your RSS Feed
• Display Any RSS Feed on Your WordPress Blog
• Use Category-Specific RSS Feeds
• List RSS Feeds by Category
• Get Rid of RSS Feeds the Clean Way

Surf around the web for a while and you're sure to notice something similar about a lot of the pages out there - the Google Adsense ads. They've almost become something people expect on a site (well, except for the large commercial ones), and, utilized correctly, they can have a positive effect on your wallet. In this new post from Miles Evans, he lets us in on a secret of how to use phpAdsNew to work with his Google ads.

Once you've gotten phpAdsNew installed, you're only nine steps away from reaching a setup just like his. It makes use of the customization allowed of the HTML on the adsense ads to create custom rotating ads.

Surf around the web for a while and you're sure to notice something similar about a lot of the pages out there - the Google Adsense ads. They've almost become something people expect on a site (well, except for the large commercial ones), and, utilized correctly, they can have a positive effect on your wallet. In this new post from Miles Evans, he lets us in on a secret of how to use phpAdsNew to work with his Google ads.

Once you've gotten phpAdsNew installed, you're only nine steps away from reaching a setup just like his. It makes use of the customization allowed of the HTML on the adsense ads to create custom rotating ads.